Human beings are social animals. They need people with whom they can hang out, or they can share their thoughts, or they can have relationships. This is one of the main reasons why we make friends. We all have different categories of friends, like school friends, college friends, neighborhood friends, and above all of them are best friends. They are the ones with whom our bond nurtures with time and we get comfortable with each other.
The advent of the internet and social media has played a vital role in keeping friends close to each other. This has become possible because of some amazing social media apps like Whatsapp, Facebook, Telegram, Instagram, and so on. These apps have now become close friends and in some cases best friends of human beings. We spend quite a significant amount of time using these apps. Either we chat with our friends, or scroll through the feeds of other people or share our pictures, videos, and thoughts.
As we grow older and step into our professional careers, the time spent with these apps reduces and we devote more time doing our work. Even after having a busy schedule, people find time to open social media apps at least once or twice a day. However, LinkedIn never finds any slot in the fixed duration set by an individual for using social media apps.
LinkedIn has a huge number of users in our country, but the number of people active on the platform is significantly less. Almost 85% of all the people who are working in corporates have a LinkedIn profile, but only 25-30% are active.
People who are a part of corporate India must realize the importance of being active on LinkedIn. You might be wondering what does “being active on LinkedIn” mean? There are multiple steps involved in increasing your LinkedIn profile activity.
Activity on LinkedIn can only yield you favorable outcomes if the foundation of your profile is rightly placed and is strong. In the case of LinkedIn, the foundation is your profile page, the page that other users will visit and have a look at. The first step is to optimize your LinkedIn profile by updating all the details on your profile. The next step is to spend time on your profile every day. You just need to spend 15-20 minutes on a daily basis. During this time, you should connect with people who can add value to your life and career. For example, a digital marketer should connect with startup founders who are looking to promote their products on digital platforms.
Content, especially written content, adds to your profile activity. All active users of LinkedIn post content and share it with their connections and you should do the same. Only posting content will not increase your activity, you should dedicate time to engage with other content posted by your connections and other users. This will help in building your credibility.
LinkedIn influencers say that LinkedIn is currently at a stage where Facebook was 15 years back. This means LinkedIn is growing rapidly, and this is the best time to be present on LinkedIn and connect with people through your thoughts and opinions. It is the right time to add value to people’s life and career with the help of LinkedIn. Now it is your time to shake hands with LinkedIn and become best friends with it.